Digital Media Business Development Summit - Measuring the Opportunities of Online Video
Topic – Digital Media Business Opportunities
Agenda Overview: For digital media to realize its full potential, the media industry must be able to track it on-site, off-site and on any device – from computers to mobile phones to TV screens.  This event will focus on the solutions and business opportunities presented when measurement technology can realize the full distribution and monetization potential of digital video.
Potential Agenda items

1. Keynote –Beth Comstock or WWE (Stamford area)
2. New digital media measurement solutions and the business opportunities they create
3. Investments go from site specific to content specific – How the age of platform agnostic distribution (convergence) opens new opportunities in the creation, distribution and measurement of digital media.
4. Structured matchmaking networking lunch – making sure everyone leaves with a valuable contact

Other speakers:
-          Measurement executive on what solving the measurement challenge will present in marketing and business opportunities
-          VCs who invest in digital  media companies on their observations on what is working
-          Media and analysts for their industry expertise
-          Brand executives on their perspectives in terms of advertising and marketing
-          Entrepreneurs on what they are seeing from the startup perspective
-          Local studio executive on changes they are seeing in the industry from a filming perspective
 
Time frame: October 2008
 Attendees: The digital media sphere would include companies in infrastructure, management, measurement, tracking (e.g., DRM), software/applications(e.g., video editing), publishers/content companies (web video studios. mobile music distribution), media/analysts, VCs and trade organization (including govt).